Everybody wants to stand out from the crowd, so it is very important for every Business to have a known name and Brand in their local area. High volume, Visual, Memorable Advertising of your Business Brand, is by far the best way to become the known and trusted option when people are looking for your product or service. Below is an explanation of how our service works and why we believe it will work for you.
We DO NOT lock you into any long-term CONTRACTS. This gives you full peace of mind knowing you can try something new, without breaking the bank or being stuck in something you can’t get out of. All package deals run for 5 weeks. You can also use our mobile application where drivers set their own prices on a weekly basis. There are very limited spots available for Businesses, so please take that into account when making your decision.
Finding genuine value for money with your advertising. Generally, advertising is very expensive for what you get. Or even worse, you are paying for advertising that just doesn’t work. PROP gives you offline and online advertisement with a report from the drivers at the end of each campaign.
while car wraps can cost you thousands of dollars just to set up on one car and you have to redo again if you want to change the location of your ad, magnetic stickers last for 5 years and you can use them on different cars in different locations. Magnets can be purchased from a little as $30. You can also place one ad on one car giving you the opportunity to share the car with other advertisers reducing your cost. You don’t have to book a whole car, you can book just a part of it: 1-2 doors, bonnet or the back. Your advertisement only costs from a little as $2.7/day/ad.
In this current day and age, is winning the online battle. Businesses close down or struggle every day because they are not effective with their Website and Social Media strategies. They think it’s complicated but it isn’t. The competition will jump you very quickly if you are complacent in this area.
It is not only about the number of impressions it is also to the right audience. We understand that each business has a different audience. If you sell for everyone (e.g. pasta) you want to be seen on as many cars as you can; if you sell for a specific audience such as females 20-30 you want to be seen by this age and gender group (we put your ads on female drivers' cars in this age group. We assume that people hang out with like-minded people); if you sell for drivers (e.g. radio station) you want to be seen on the back of the car etc.
Each day thousands of drivers register with our program. They are everyday car owners who want to earn a little extra each month for driving with an ad on their car. We only count the time when they are visible by pedestrians. We focus on parking or driving slow so pedestrians can see your advertisement and even take picture with it. You can create campaigns when they have to find your ad, take a selfie with it and post it on social media to win a prize. Combine traditional and online advertisement to achieve an amazing result. According to their weekly visibility we divide them into 3 categories:
We start by understanding the specific geographic and/ or demographic location where our client needs exposure. We pair our partnering brand with drivers who drive in that targeted location or network. It is not about the number of impressions it is about the right impressions. We understand that each business is unique, therefore we cannot target their market just by location. E.g. You sell products for children -> we match you with parents who likely to go to places where other parents go with children; you have shops in the Eastern suburbs area-> we match you with drivers who drive and park a lot in that area.; if you sell products for females we will place your ads predominantly on females driver’s cars, because they are more likely to be around other females.Assembling a campaign
Before a driver gets into our system, PROP Marketing runs all matched drivers through a quality check. Our strict standards ensure the highest degree of brand image control for our clients. After your campaign, you will receive a report of your campaign showing the following 4 parts:
We also check on drivers randomly and if they try to cheat the system they don’t get paid and you get refunded.
Using a pre-determined start date and by driving within the specified targeted area PROP will promote YOUR message as they go about their daily route. Your campaign can be different each month giving you maximum opportunity to get customers. As seasons and holidays change your promotion changes as well. You don’t want to advertise winter coat at summer time, right? You can send specific messages such as Easter, Christmas or Halloween gigs. Our guarantee to our clients is that every car in their campaign will generate 100,000- 200,000 impressions. It is not only about the number of impressions, it is about the RIGHT AUDIENCE. Every Business has to advertise. That’s a fact of life. YOU CANNOT AFFORD NOT TO ADVERTISE IF YOU WANT TO STAY IN BUSINESS. You cannot wait for your clients to find you. You must make them to want you. You must hustle your clients.When you advertise with prop you not only advertise but also provide great income (up to $600/campaign) for the drivers who carry your ads. Campaign initiation
5 spaces on 5 cars: $600 + GST
10 spaces on 5 cars: $800 + GST
Unfortunately, that's impossible, but we can provide you a "same-day service". It means that on the day we receive your magnets we transport them to the drivers (not via post). We have drivers with our advertisements on their cars (PROP) and we can replace them with your advertisement on the same day or from the following morning. This is subject to availability and a surcharge, You can book 10 spaces for $3000 + GST or 5 spaces for $2000 + GST. The magnets are going to be on the gold class drivers' cars.
Minimum booking is 6 months.