Campaign Initiation

  • Campaign period : 5 weeks
  • Advertising spaces booked : 10 spaces on 5 cars
  • Company : Online clothing and shoes
  • Target market : Females 16 - 30, no specific location target
  • Total impressions :
    • Outdoors: 570 000 – 1 160 000
    • Social media: 30 000 – 60 000
$ 1750 + GST
+
$ 420
=
$ 2345
1. Driving route and impressions feedback:
Driver 1: Female, age: early 20s’, mobile beauty therapist

Locations where parked or drove slow :

Surry Hills, Bondi (bars & restaurants), Bondi Junction, Double Bay, Darlinghurst, Potts Point, Randwick, Paddington, CBD, Coogee, North Sydney,

Visible hours/week :

50 (30 hours in the CBD area)

Estimated impressions :

150 - 300 000

Driver 2: Female, early 20s’

Locations where parked or drove slow :

Bankstown, Hurstville, Beverly Hills, Bexley, Rockdale, Kogarah, Cronulla, Miranda, Brighton Le-Sands, Gymea, Heathcote, Engadine, Loftus, Lilli Pilli

Visible hours/week :

60

Estimated impressions :

50 - 100 000

Driver 3: Male, early 30s’, delivery driver, drives 7000 km/month in Sydney

Locations where parked or drove slow :

All over Sydney

Visible hours/week :

60

Estimated impressions :

200 - 400 000

Driver 4: Female, late 20s’

Locations where parked or drove slow :

Darlinghurst, CBD, North Sydney, Neutral Bay, Crowns Nest, Mosman, Mainly, Avalon

Visible hours/week :

40-45

Estimated impressions :

150 - 300 000

Driver 5: Female, early 20s’, uni student

Locations where parked or drove slow :

Artarmon, Randwick (near uni), Anzac Parade, Lane Cove, Chatswood

Visible hours/week :

40 + (over 20 next to UNSW)

Estimated impressions :

20 - 60 000 (mainly uni students)

2. Social media support feedback
3. Review activity report

Driver 1

Reviewed company’s Facebook page Left 5 star review on their website

Driver 2

Left review on productreview.com.au

Driver 3

Facebook 5 star

Driver 4

Company’s website with 5 products , Facebook, Trustpilot

Driver 5

Facebook review and comments

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